Privacy Policy
Effective date: May 17, 2026 · Last updated: May 17, 2026
Contents
1. Who we are
Valley Cleaning Services (“Valley,” “we,” “us,” or “our”) provides residential and commercial cleaning services in Winchester, Stephens City, Berryville, Front Royal, and surrounding areas of Virginia. This Privacy Policy explains what information we collect about you, how we use it, who we share it with, and the choices you have.
Our website is valcs.com. Our mailing address and contact details are at the bottom of this page.
2. Information we collect
Information you give us
When you request a quote, book a service, contact us, or sign up for service updates, you may provide:
- Identity & contact: name, email address, phone number, service address, billing address.
- Service details: property size, frequency, specific requests, access instructions (e.g. gate codes), pets, special notes.
- Payment information: processed by our payment processor; we do not store full card numbers on our systems.
- Communications: the content of emails, calls, and text messages you send us.
Information collected automatically
When you visit valcs.com, we and our service providers may automatically collect:
- Device & usage: IP address, browser type, operating system, referring page, pages visited, time on site.
- Conversion & advertising data: through Google Ads conversion tracking, Google Analytics 4, and the Meta Pixel — see Cookies & tracking.
- Phone calls: calls to our advertised phone numbers may be routed through a call-tracking service so we can measure which ads drive contact. Calls themselves are not recorded by us.
3. How we use information
We use the information we collect to:
- Provide quotes, schedule cleanings, and fulfill the services you book.
- Communicate with you about your booking — including confirmations, dispatch and arrival updates, rescheduling, follow-up, and questions about access or service preferences.
- Process payments and maintain billing records.
- Improve our website, services, and customer experience.
- Measure the performance of our advertising and understand which channels bring us new customers.
- Comply with legal obligations, resolve disputes, and enforce our agreements.
4. SMS & text messaging
If you provide a mobile number when booking or contacting us, you consent to receive text messages from Valley Cleaning Services related to your service. These messages are transactional and service-related only — we do not send marketing or promotional SMS.
| Program name | Valley Cleaning Services — Customer Service SMS |
|---|---|
| Message types | Booking confirmations, dispatch and ETA updates, reminders, reschedule notices, and direct two-way communication about your service. |
| Frequency | Variable — typically 1 to 5 messages per booking, plus any direct conversation you initiate. |
| How to opt in | By submitting your mobile number on our booking or contact form, by calling us and providing your number, or by texting us directly. |
| How to opt out | Reply STOP to any text from us at any time. You will receive one confirmation message and no further service texts. |
| Help | Reply HELP for assistance, or call us at (540) 336-2843. |
| Charges | Message and data rates may apply. Check with your wireless carrier for details. |
| Carriers | Carriers (including but not limited to AT&T, T-Mobile, Verizon) are not liable for delayed or undelivered messages. |
5. Cookies & tracking
We and our service providers use cookies, pixels, and similar technologies on valcs.com to understand how visitors use the site, measure ad performance, and improve our service. The current set:
- Google Ads & Google Analytics 4 — to measure ad performance and site usage. Conversion ID: AW-17990367216. Analytics property: G-K17Y0EDJ1Y. See Google’s privacy policy.
- Meta Pixel — to measure the performance of our Facebook and Instagram ads. Pixel ID: 1673286773825146. See Meta’s privacy policy.
- Phone-call conversion tracking — routes our advertised phone numbers so we can attribute calls to their source ad.
You can control cookies through your browser settings and opt out of personalized advertising via Google Ads Settings, the Meta Ad Preferences page, or the DAA opt-out.
6. Sharing with third parties
We do not sell or rent your personal information. We share information only with the service providers and partners we need to operate, and only the information they require:
| Provider | Purpose |
|---|---|
| Launch27 | Booking and scheduling platform — your booking details, contact info, and service preferences. |
| Our payment processor | Processes credit card payments — payment information only. |
| Our SMS provider | Sends and receives text messages on our behalf — your phone number and message content. |
| Email provider | Sends booking confirmations and service updates — your email address and message content. |
| Google (Ads, Analytics, Business Profile) | Ad measurement, site analytics, and our public business listing. |
| Meta (Facebook, Instagram) | Ad measurement and audience targeting on Meta’s platforms. |
We may also disclose information when required by law, to enforce our terms, to protect the rights or safety of Valley, our customers, or others, or in connection with a merger, sale, or transfer of our business.
7. Data retention
We keep your information for as long as your account or relationship with us is active, plus the period required to comply with tax, accounting, and legal obligations — typically up to 7 years. Marketing performance data (Google Ads, Meta) may be retained according to those platforms’ own retention policies. You may request deletion at any time (see Your rights).
8. Security
We use reasonable administrative, technical, and physical safeguards to protect your information against loss, theft, unauthorized access, disclosure, or modification. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
9. Your rights
You have the right to:
- Access the personal information we hold about you.
- Correct information that is inaccurate or incomplete.
- Request deletion of your personal information.
- Opt out of marketing communications and SMS messages.
- Decline to provide information, though doing so may limit our ability to provide service.
To exercise these rights, contact us using the details in Contact us. We will respond within the time required by applicable law.
10. Virginia residents (VCDPA)
If you are a Virginia resident, the Virginia Consumer Data Protection Act gives you the right to confirm whether we process your data, access it, correct it, delete it, obtain a portable copy, and opt out of targeted advertising or the sale of your data. We do not sell personal data in the traditional sense, and we do not engage in profiling that produces legal effects.
To submit a Virginia privacy request, email sales@valcs.com with the subject line “Virginia Privacy Request.” You also have the right to appeal a denied request.
11. California residents (CCPA / CPRA)
If you are a California resident, you have the right to know what personal information we collect, request access or deletion, correct inaccurate information, and opt out of the sale or sharing of personal information. We do not sell personal information for money. We do use advertising cookies that may be considered “sharing” under the CCPA; you can opt out by following the instructions in Cookies & tracking or by emailing us at sales@valcs.com with the subject line “Do Not Sell or Share My Information.”
We will not discriminate against you for exercising your CCPA rights.
12. Children
Our services are intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us at sales@valcs.com and we will delete it.
13. Changes to this policy
We may update this Privacy Policy from time to time. The “Effective date” and “Last updated” at the top of the page reflect the most recent revision. Material changes will be highlighted on this page; continued use of valcs.com after changes take effect constitutes acceptance.
14. Contact us
For any questions about this Privacy Policy, your data, or to make a privacy request:
Valley Cleaning Services
PO Box 4003
Winchester, VA 22604
sales@valcs.com
(540) 336-2843